La Fe Absinthe

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Check out the Blog from
Marie Claude-Delahaye, Owner & Curator of the French Absinthe Museum
(click image above)

La Fée at Nicholson Gin launch PDF Print E-mail
Written by Administrator   
Thursday, 13 July 2017 15:33

La Fée at the launch of Nicholson's Gin at The MCC, in the Long Room, Lords Cricket Ground, A wonderful evening and a great honour for La Fée to be invited and to see La Fée Parisienne Absinthe Supérieure used in the Gloom Raiser by Barrie Wilson (based on original recipe in the Savoy Cocktail Book of 1930)

We wish Nicholson's Gin all the best & thank you again for a lovely evening






Last Updated on Thursday, 13 July 2017 16:07
Absinthe wins over bartenders "article IWSR May 2017" PDF Print E-mail
Written by Administrator   
Friday, 12 May 2017 10:54

It may have growing pains, but the absinthe sector is beginning to punch above its weight, Joe Bates reports

The global absinthe category declined nearly -31% in volume terms in 2015, reaching 167,900 cases, according to the latest figures from the IWSR. A shake-out of many cheaper Czech Absinthes and newly established US craft absinthes were partly to blame for this severe market contraction, as was a steep drop in sales to recession-hit Russia.However, the dismal volume figures mask a more positive story at the value end of the category.

Producers of established genuine absinthes report rising interest in the on-trade as the spirit to  being an essential part of the bartender's cocktail repertoire rather than as a novelty drink purchased by consumers intrigued by it's notorious past and supposedly psychoactive properties.

La Fée looks to grow US business

La Fée absinthe, the first traditional absinthe to be commercially produced in France since the ban in 1914/15, has seen signs of growth over the first two months of 2017, according to Managing Director and Owner George Rowley.  He attributes the growth to sales of La Fée Parisienne Absinthe Superieure in cocktails, and the company's lower-strength NV ENVY Absinthe, launched in 2007 and now part of a wider NV ENVY range that includes gin, whisky, vodka and rum.

The La Fée portfolio is led by La Fée Parisienne Absinthe Superieuere, which is a classic full- strength French green absinthe and generates the bulk of La Fée's sales. Rowley says "If you have a cocktail bar, you need a classic like La Fée a green absinthe, which is one of the original, historical cocktail bitters.  La Fée blanche 53%, with it's lower ABV, is useful for colour-sensitive cocktails and has a lighter, more flowery scented taste with a natural sweeter finish".

Rowley reveals that he is changing the company's US business model.  "Our activity in the US is limited by the fact that we are an 'own importer'.  This is all about to change as we move to a partnership with a credible domestic importer with an interesting portfolio fit".


Last Updated on Friday, 12 May 2017 15:19
National Absinthe Day USA 5th March PDF Print E-mail
Written by Elaine O'Regan   
Tuesday, 07 March 2017 11:19

National Absinthe Day USA, Congratulations on 10 years.

USA Archive Release:
Picture of original Intellectual Trademark Registration issued by United States Patent and Trademark Office for La Fée referencing absinthe, likely the first commercial legal document for this spirits category in the USA since the 1910 ban 19th August 2003.

Last Updated on Tuesday, 07 March 2017 13:36
George Rowley with Venue Insight Q&A PDF Print E-mail
Written by Elaine O'Regan   
Tuesday, 07 March 2017 11:01

Venue Insight talks to George Rowley all about La Fée Absinthe

Read the full article here..


Last Updated on Wednesday, 08 March 2017 12:00
La Fée in Sydney PDF Print E-mail
Written by Administrator   
Friday, 10 February 2017 12:01

Marie-Claude Delahaye of the French Absinthe Museum entertaining the Think Spirits team in Sydney with tales of Absinthe.

Thanks to Tim Ludlow of Think Spirits for organising a great night!


Last Updated on Friday, 10 February 2017 12:11
La Fée Parisienne in Dubali PDF Print E-mail
Written by Administrator   
Monday, 30 January 2017 11:34

La Fée Parisienne in Dubai - blue skies, gold souks and cocktails.

Enjoyed Burns Night yesterday – whisky and absinthe? PDF Print E-mail
Written by Administrator   
Thursday, 26 January 2017 12:53

Enjoyed Burns Night yesterday – whisky and absinthe?’ – no! or yes, take your pick:

The ‘No’s’:

Last Updated on Thursday, 26 January 2017 13:14
La Fée Burj al Arab PDF Print E-mail
Written by Administrator   
Monday, 16 January 2017 12:17

La Fée at the magnificent 7* Burj al Arab hotel in Dubai. Marie-Claude Delahaye of the French Absinthe museum in the Gold Bar tasting several La Fée cocktails prepared by the awesome bar team.

Last Updated on Monday, 16 January 2017 12:25
Horecava Amsterdam PDF Print E-mail
Written by Administrator   
Thursday, 12 January 2017 11:00

George Rowley at Horecava 2017 bar show in Amsterdam "Taste the Future" with our Dutch partners, Bottle Business.


Last Updated on Thursday, 12 January 2017 11:07
German Green Fairy PDF Print E-mail
Written by Administrator   
Wednesday, 30 November 2016 12:23

German Green Fairy (Trade Brochure)

La Fée Christmas offers from our Distributor in Bremen, BSC

German Trade Account Login


Last Updated on Tuesday, 13 December 2016 15:41
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