La Fe Absinthe

The Spirit of Liberty



Click to buy ENVY Spirits & La Fée




Check out the Blog from
Marie Claude-Delahaye, Owner & Curator of the French Absinthe Museum
(click image above)

Absinthe wins over bartenders "article IWSR May 2017"
Written by Administrator   
Friday, 12 May 2017 10:54

It may have growing pains, but the absinthe sector is beginning to punch above its weight, Joe Bates reports

The global absinthe category declined nearly -31% in volume terms in 2015, reaching 167,900 cases, according to the latest figures from the IWSR. A shake-out of many cheaper Czech Absinthes and newly established US craft absinthes were partly to blame for this severe market contraction, as was a steep drop in sales to recession-hit Russia.However, the dismal volume figures mask a more positive story at the value end of the category.

Producers of established genuine absinthes report rising interest in the on-trade as the spirit to  being an essential part of the bartender's cocktail repertoire rather than as a novelty drink purchased by consumers intrigued by it's notorious past and supposedly psychoactive properties.

La Fée looks to grow US business

La Fée absinthe, the first traditional absinthe to be commercially produced in France since the ban in 1914/15, has seen signs of growth over the first two months of 2017, according to Managing Director and Owner George Rowley.  He attributes the growth to sales of La Fée Parisienne Absinthe Superieure in cocktails, and the company's lower-strength NV ENVY Absinthe, launched in 2007 and now part of a wider NV ENVY range that includes gin, whisky, vodka and rum.

The La Fée portfolio is led by La Fée Parisienne Absinthe Superieuere, which is a classic full- strength French green absinthe and generates the bulk of La Fée's sales. Rowley says "If you have a cocktail bar, you need a classic like La Fée a green absinthe, which is one of the original, historical cocktail bitters.  La Fée blanche 53%, with it's lower ABV, is useful for colour-sensitive cocktails and has a lighter, more flowery scented taste with a natural sweeter finish".

Rowley reveals that he is changing the company's US business model.  "Our activity in the US is limited by the fact that we are an 'own importer'.  This is all about to change as we move to a partnership with a credible domestic importer with an interesting portfolio fit".


Last Updated on Friday, 12 May 2017 15:19
La Fée Parisienne in Porto
Written by Administrator   
Friday, 17 March 2017 09:40

La Fée Parisienne Absinthe being enjoyed in the traditional manner at "As 7 Maravilhas in Porto"

if you're ever in Porto why not pop along and say hi

La Fée in Porto


Last Updated on Friday, 17 March 2017 12:14
George Rowley with Venue Insight Q&A
Written by Elaine O'Regan   
Tuesday, 07 March 2017 11:01

Venue Insight talks to George Rowley all about La Fée Absinthe

Read the full article here..


Last Updated on Wednesday, 08 March 2017 12:00
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 29